On the Pageant Stage
Sherri Hill has become one of the most recognized names in the pageant world — a gown sponsor of the sport's biggest stages and the label behind titleholders crowned across Miss USA, Miss Universe, Miss America, and Miss Teen USA.
Official pageant sponsorships
- Miss USA — In 2012, the Miss Universe Organization named Sherri Hill the official fashion sponsor of the Miss USA competition, with contestants competing in the brand's evening gowns on the nationally televised stage. Sherri Hill also served as an official sponsor of the 2020 Miss USA competition.
- Miss America — Sherri Hill became the official gown sponsor of Miss America in 2017, dressing the reigning titleholder for the competition and throughout her year of service — including Cara Mund (Miss America 2018) and the titleholders through 2021.
- Miss Universe — The Miss Universe 2012 titleholder's prize package included an eveningwear wardrobe by Sherri Hill.
- Miss Teen USA — Sherri Hill was an official fashion sponsor of the 2024 Miss Teen USA competition.
Titleholders in Sherri Hill
- Alyssa Campanella — won Miss USA 2011 in a dark turquoise beaded Sherri Hill evening gown.
- Olivia Culpo — won Miss USA 2012 in a Sherri Hill gown and went on to be crowned Miss Universe 2012, with a Sherri Hill eveningwear wardrobe in her prize package.
- Erin Brady — won Miss USA 2013 in a gold-and-white Sherri Hill gown covered in Swarovski crystals.
- Olivia Jordan — the first Oklahoman to win Miss USA, took the 2015 crown in a fuchsia Sherri Hill ball gown.
- Deshauna Barber — the first military servicemember to win the title, was crowned Miss USA 2016 in a custom Sherri Hill gown.
- Cheslie Kryst — won Miss USA 2019 in a white Sherri Hill gown.
- Asya Branch — crowned Miss USA 2020, the first from Mississippi, where Sherri Hill served as official sponsor and finalists competed in the brand's gowns.
- Addie Carver — won Miss Teen USA 2024 in a white Sherri Hill gown with gold and silver embellishments.
Pageant royalty on the runway
Former Miss Universe titleholders have returned to the spotlight on the Sherri Hill runway at New York Fashion Week, including Pia Alonzo Wurtzbach (Miss Universe 2015) and Demi-Leigh Nel-Peters (Miss Universe 2017). See more on our Fashion Week page.
Shop pageant and evening gowns
The gowns that take the stage are designed for the spotlight. Explore the brand's evening and couture collections through Sherri Hill's authorized retail partners.
Frequently asked questions
Which pageant winners have worn Sherri Hill?
Titleholders who have worn Sherri Hill on the pageant stage include Alyssa Campanella (Miss USA 2011), Olivia Culpo (Miss USA and Miss Universe 2012), Erin Brady (Miss USA 2013), Olivia Jordan (Miss USA 2015), Deshauna Barber (Miss USA 2016), Cheslie Kryst (Miss USA 2019), Asya Branch (Miss USA 2020), and Addie Carver (Miss Teen USA 2024).
Is Sherri Hill the official gown sponsor of Miss America?
Yes. Sherri Hill became the official gown sponsor of Miss America in 2017, dressing the reigning titleholder for the competition and throughout her year of service. The brand has also been an official fashion sponsor of the Miss USA and Miss Teen USA competitions.
Has Sherri Hill dressed Miss Universe winners?
Yes. Olivia Culpo was crowned Miss Universe 2012 with an eveningwear wardrobe by Sherri Hill in her prize package, and former Miss Universe titleholders including Pia Alonzo Wurtzbach and Demi-Leigh Nel-Peters have walked the brand's New York Fashion Week runway.
Does Sherri Hill make pageant gowns?
Yes. Sherri Hill designs pageant and evening gowns worn on stages from Miss Teen USA to Miss Universe, available through the brand's authorized retail partners.
For the fully sourced company record, see About Sherri Hill, Inc.