The Brand

For nearly two decades, Sherri Hill has designed for the moments worth dressing up for. What began as one designer’s vision in 2008 has grown into a global name in formal wear: the gown remembered from prom, the dress on the pageant stage, the look that lands on the red carpet.

Sherri Hill backstage before a New York Fashion Week runway show
Designer Sherri Hill backstage at New York Fashion Week.
The Sherri Hill Spring 2026 runway show at New York Fashion Week
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The runway

Sherri Hill made her New York Fashion Week debut in 2011 and has returned season after season since. Her runway has been an early stage for models who went on to become household names — both Kendall Jenner and Hailey Baldwin walked their first New York Fashion Week shows for the brand.

Each show previews the designs that go on to define the year ahead, from the pageant stage to the prom feeds that shape each season’s trends.

See the full Fashion Week show history →
On the red carpet at a Sherri Hill New York Fashion Week show
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On the red carpet

Sherri Hill gowns are a fixture on the red carpet, worn by a generation of stars including Selena Gomez, Ariana Grande, Kendall Jenner, Hailey Bieber, Zendaya, Paris Hilton, and Carrie Underwood — alongside the pageant titleholders who have taken the stage in them.

See notable red-carpet and celebrity moments →
A new titleholder is crowned on stage as fellow contestants in evening gowns applaud
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On the pageant stage

Sherri Hill has long been a fixture of the pageant world — formerly the official gown sponsor of Miss America, and the label behind titleholders crowned across Miss USA, Miss Universe, and Miss Teen USA.

See the full pageant history →

Milestones

  1. The namesake label launched in 2008, drawing on years spent mastering the craft of evening wear.

  2. Sherri Hill made her New York Fashion Week debut in 2011 and has returned season after season since.

  3. In 2012 the headquarters moved to Austin, Texas.

Our story

The namesake label launched in 2008, drawing on years spent mastering the craft of evening wear. Recognition came quickly: as Miss USA, Miss Universe, and Miss America contestants took the stage — and the crown — in her gowns, the brand became a fixture of the pageant world and far beyond.

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Today Sherri Hill is one of the defining names in formal wear — a mainstay of prom and pageant seasons, a fixture on the red carpet, and a seasonal presence on the New York Fashion Week runway. The collections are carried in specialty boutiques around the world, where the fitting-room moment — the try-on, the alteration, finding the dress — remains at the heart of how a Sherri Hill gown is found.

In 2012 the headquarters moved to Austin, Texas, and the brand continues to design from there alongside a studio and showroom in Atlanta — still a family business at heart, still designing for the next unforgettable moment.

What we make

Every design begins with a single idea: the right dress should make you feel unmistakably yourself. From prom and homecoming to cocktail, couture, bridal, and evening, the collections are made for the occasions you’ll never forget — released seasonally and distributed to authorized retailers ahead of the events its customers are dressing for.

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Each piece is cut to flatter and built to move — fashion-forward silhouettes, intricate beadwork, and fabrics chosen for the way they catch the light. Across a wide size range, the gowns are designed to photograph as beautifully as they wear.

How the brand works

Sherri Hill sells its gowns wholesale to its network of authorized retail partners. Customers shop Sherri Hill gowns through these authorized specialty stores in person and through the retailers' own channels, which lets each store offer the fittings, alterations, and personal service that a formal gown deserves.

A directory of authorized retailers is maintained on the Sherri Hill website so customers can confirm they are buying an authentic gown.

Find a Store
Design philosophy

Sherri Hill designs for the moment a young woman feels most seen.

Design and quality standards follow from that goal: fit checked on the body, finishing judged up close, and construction held to the same standard in the last size as the first. The aim is not simply a dress for an event, but a dress remembered long after it.

The founders

The company was founded in 2008 by designer Sherri Hill and co-founders Dusty Hill and Charles Hill.

Sherri Hill is headquartered in Austin, Texas.

Frequently asked questions

What kind of brand is Sherri Hill?

Sherri Hill is an American formalwear brand specializing in prom, pageant, and special-occasion gowns.

When was Sherri Hill founded, and by whom?

The company was founded in 2008 by designer Sherri Hill and co-founders Dusty Hill and Charles Hill.

Where is Sherri Hill based?

Sherri Hill is headquartered in Austin, Texas.

How can I buy a Sherri Hill gown?

Sherri Hill sells wholesale to its authorized retail partners. Customers shop Sherri Hill gowns through these authorized specialty stores, in person and through the retailers' own channels.

How can I tell if a Sherri Hill gown is authentic?

Buy only from an authorized retailer listed on the official Sherri Hill website. Gowns sold through unauthorized websites, often at steep discounts, are frequently counterfeit.

Does Sherri Hill show at Fashion Week?

Yes. Sherri Hill presents its collections at New York Fashion Week.